ad campaign

Works in Progress (WIP)

Great design gets under your skin. It’s bold, except when it’s subtle. It’s edgy, except when it’s not. But it always leaves an impression. That’s just the way it is. And that’s just the way we like it. When producing this Call for Entries campaign, we wanted to reflect this idea and to offer our colleagues the opportunity to leave their mark on the firm. Our posters aimed to instill a sense of passion, urgency and fearlessness—three adjectives we hoped would inspire CallisonRTKL’s architects to submit their most exciting work to our campaign.

 

Client:
CallisonRTKL

Services:
Handlettering

Creative Direction:
Thom McKay, Steven Norris

Design:
Mostafa Moselhy 

Handlettering:
Angelia Duncan

 

One of three poster set

 
Detail shot

Detail shot

Final sketch

Final sketch